How good is your Campaign?

Week 9- Campaign task.

Greenpeace website. (international)http://www.greenpeace.org/international/

The page exists to give the world a voice. The campaign is to change peoples attitudes towards to the world in which they live in. They promote people to protect the planet by showing them in detail what they can do to change the ways in which they live to benefit, protect and conserve the planet. It does not funding from governments, corporations or political parties but solely on what is donated voluntary. The work that is produced is done to stop climate change, protect ancient forest, oceans, stop genetic engineering and demands peace on the earth.

Good points=

• Extremely easy to navigate.
• Everything you can look at is on your right and the contents fixed in the centre (simple and clear)-on the home page and the news articles.
• Emotive language throughout, pulling at heart-strings of 'green' believers-very effective.
• The use of the colour green is very well used reflecting the message in the contents.
• Tells the reader everything they need to know about Greenpeace. i.e. History, present, future, what the campaign does and how they do it.
• All of the photography used are natural, painting the image of the effective work the campaign are doing.

Bad points=

• News articles don't have a clear date of when they were written.
• The overall look of the campaign page is slightly trivial as the florescent green makes it look slightly childlike. Not appealing to all ages.

Change4life Website.http://www.nhs.uk/Change4Life/Pages/default.aspx

This campaign is put across from the NHS to change peoples way of life to a healthier way. Its message is to make people (especially children) more active in the new age of life containing huge amounts of television, computer games etc. Obesity, heart disease, diabetes and cancer are used to shock viewers into changing their life to eat better, move more and live longer. This isn't a donating site and is just purely to the health of the people.

Good points=

• Florescent colour reinforces the message of health. Yellow represents sun/happiness.
• Easy reading that is easy to follow.
• The use of graphics are fun and well used-do not take away from contents.
• Graphics add impact.

Bad points=

• Home page extremely simple-not much content on what campaign is about.
• Viewers are expected to use top of site to navigate way around-this is not clear.
• No persuasive language pretty black and white i.e. Join or don't not really emphasising the meaning of the site.

Fathers 4 justice.http://www.fathers-4-justice.org/f4j/

A campaign is for what it says on the tin. It is for single fathers or separated fathers to gain justice on how their children are dealt with. They along with Greenpeace don't accept any donations from government as this would compromise the integrity of the campaign.

Good points=

• Home page good layout can see everything on offer visually straight away.
• Pictures are all very real and hit home to the viewer that they are all real fathers.
• Great that when use sight only the middle context changes so don't have to re-navigate around sight.
• Well written content, use of intellectual language.
• Tells you what your money will do for the campaign.

Bad points=

• Not sure if news article on home page is the newest or best or most read- very unclear.
• Short writing leaving the reader to sometimes want more.
• Design of Web page is boring-minimal colour and same writing style and font.
• Too many links, don't necessary need all the information.